HFS Logo

What makes a great logo?

In an article written by Lauren Cannon in 2011, Inc. published the four attributes they think make a great logo design. They feel your company's logo should be Unique, Adaptable, Timeless, and Appropriate. 

If you haven't noticed, in addition to moving to our new offices and increasing the size of team, Hendricks Financial Services introduced our new logo in 2016.

HFS chose a hummingbird for its agility, flexibility, adaptability, and style. These are the same dynamic attributes that define who we are as a business. Hummingbirds and HFS are very similar, big things come in small packages!

The HFS hummingbird is a composite of differing segments and colors, with each piece representing our clients’ unique and differing financial aspects, needs, and goals. Our customized approach holistically prioritizes and orders all of these pieces to help develop, implement, and achieve each client’s financial goals. Our goal is to change the way Americans invest.   

We truly appreciate every one of our clients; if you haven’t already done so, please visit www.HendricksFS, email us at either lynn@hendricksfs.com or jen@hendricksfs.com, or call us at 303.458.7644 to talk through how we can help you meet your financial needs and goals.